McLaren uses the travelling zoom, a technique that combines zoom and superimposed shots to create an animation with realistic effects. Images with a strong three-dimensional feel to them accompany the traditional Canadian song “C'est l'Aviron”.
McLaren uses the travelling zoom, a technique that combines zoom and superimposed shots to create an animation with realistic effects. Images with a strong three-dimensional feel to them accompany the traditional Canadian song “C'est l'Aviron”.